Delivering great product experiences.
Throughout my career, I’ve had the pleasure of working with some of the world’s most renowned consumer brands delivering impactful omni-channel experiences, driving key business results and delighting B2C and B2B customers.
CAPITAL ONE (2020 - June 2024)
VP Experience Design, Acquisition + Onboarding
VP Conversational AI Design and Messaging
Led consumer Card/Bank product design teams to help customers make better financial decisions.
AQR CAPITAL MANAGEMENT (2018 - 2020)
VP Design
Led a multi-channel product design and brand team and developed design system at global investment firm.
OGILVY HEALTH (2017 - 2018)
EVP Creative Director, Digital UX
Created new UX design team enabling agency to expand offerings and create product experiences in healthcare.
CROWDTAP (2014 - 2017)
Chief Creative Officer
Redesigned SaaS martech startup for brands to create new social connections and refine their marketing efforts.
WEIGHT WATCHERS (2004 - 2014)
VP of Global Product Design and UX
VP Creative and UX
Helped build one of the first successful online subscription businesses with mobile apps and digital retail experiences.
Patent
Interactive lifestyle reinforcement games methods
Description: A performance of repetitive tasks can result in establishment of a particular behavior pattern. Typically, the performance of repetitive tasks can be more enjoyable if those tasks are part of or associated with a game.
This work was included in the Weight Watchers tool called "Routines." Read more about the patent.
Early Career
Served as VP Creative at AGENCY.COM and co-managed its headquarters in New York. This digital consultancy had clients such as British Airways, Coca-Cola, DirectTV, Honeywell, Ralph Lauren, Sovereign Bank and Weight Watchers. In fact, this agency role led to Weight Watchers offering me an in-house position to build their product and UX teams.
Also, had leadership roles in publishing as a Product Manager at ELSEVIER and WILEY helping establish their internal digital publishing systems and capabilities.
Education
BS - Graphic Design, Advertising
State University of New York College at Buffalo