A leader by design.
A balanced approach
My design approach involves balancing the needs of the business, customer and brand to achieve a durable solution. With a sharp eye on the entire customer lifecycle and consideration of all brand touch points – I have consistently developed great product designs which deliver business results and customers love using.
By leveraging technology to orchestrate and create more holistic experiences, I have created successful mobile apps, AI integrations, wearable devices, e-commerce, social networks and touchscreen kiosks. In many of these experiences, I also led design in branding, marketing, direct mail, retail spaces and advertising campaigns.
Proven results
I excel at turning concepts into impactful apps and websites that boost sales, ROI, and customer satisfaction. I've led design teams at tech startups, agencies and multinational companies. I also have also worked in several business verticals including financial services and healthcare – two highly regulated industries.
Most recently, at CAPITAL ONE, I played a key role in enhancing customer journeys by developing systems to deliver product recommendations and new onboarding experiences leading to increased conversions and product adoption. I also successfully leveraged conversational AI to help customers make better decisions, improving their satisfaction with the product.
Collaborate often.
Always iterate.
